The Stakeholders Within Benefit....

CUSTOMERS

The customers of benefit are an important stakeholder for Benefit quite clearly because without them they won't be the succesful global cosmetics brand they are now. The customers care a lot about the safety of the products because they are the people that pay to apply them to their face. The customers want good quality products at affordable prices. With serious competition in the cosmetics branch Benefit need to give their customers reasons to choose them over any other. 

As a business Benefit need to ensure they dont cut corners when manufacturing and selling their products.  For example they must be completely honest and trustworthy to their customers so if the wasted products are just desposed, the customers need to be aware of this because it could put some people off purchasing ther cosmetics. If the company acted completely ethically they wouldnt have to worry about people finding out. 

SUPPLIERS

The suppliers are most obvously a big attribute to Benefit Cosmetics. They are responsible for how the products are producedb and ensuring that they are safe for customers use. The businesses have to form relationships with the suppliers so that they can get good offers and reliable service.  Ethically, the suppliers need to give Benefit reasons to choose their resources over other companies, so they need to ensure their products do appeal to the target audience in terms of what is in the supplies. If the supplies have tested their products on animals and the actual Benefit Cosmetics Company hasn't, this will manipulate the customers into buying the products as they are convinced that the products are eligible as Benefit state they do not test on animals themselves.

ENVIRONMENT

The environment clearly play a big part in any business, but exceptionally important within Benefit Cosmetics. Benefit should make their products and packaging recyclable, in today's society recycling is a big thing and almost every product can be recycled and re used. By doing this they will attract everyone, not only the people who care about recycling and only buy products if they're recyclable but also people who don't really care about recycling.