Benefit Cosmetics are an award winning makeup brand, which is gradually becoming world wide. Through research there are many different things that suggest whether Benefit is ethical or not.
On the FAQ page on the Benefit website, one of the questions asked is:
Do Benefit Cosmetics test on animals?
Their responce to this question was that they do NOT test on animals like other cosmetic brands. They explain how they are completely against testing on animals and the reason why they dont say that the products arent cruelty free as they think is provides un clear explanation to their possible customers. They state on the website that they have invested in their own department internally to test raw materials to make sure the quality of their products are satisfactionary for their customers. This is ethical because they will have a wider target audience if their products are not tested on animals because generally more people are against cosmetics being tested on animals.
This artice shows how this popular cosmetic company was fined back in 2006 with $350,000 because of the hazadourous materials via aeroplace. This is not ethical because this is a dangerous procedure and without permission it can decrease their population by a great percentage.
